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1. Sukuma how do you get
paid? The majority of my compensation is
contingent on the sales increase of the business I
work with. I do get paid a modest monthly research
and development fee but for the most part if sales
don't improve, I don't get paid. Business owners
love this because I have skin in the game. It's that
simple.
2. What kind of
businesses do you work with? There are many
service or retail businesses that have an excellent
potential for growth, particularly those with
multiple locations. Many professionals running their
own practice have excellent technical skills, but
want someone to help them grow their JOB into a
business that can operate without their
minute-by-minute involvement. Some examples might
include CPS's, dentist, doctors, chiropractors,
printers, carpet cleaners, auto-car care and so
forth. Many types of retail businesses fit in that
category as well.
The reason the spectrum I can
work with is so broad is because it doesn't matter
whether you call the folks who do business with you
"customers", "clients", or "patients", you're still
"in the business of
being in business".
Regardless of the product or service you offer, the
principles of sound business operation still apply
and if you don't use them to regularly produce a
profit you'll soon be out of business.
3. Sukuma aren't
specialists better? Well, I don't think so.
After all, specialists specialize in applying
exactly the same solution to every problem; it's
always worked well for them in the past, which is
why they specialized! If you want the same answer
(and results) that everyone else has, then hire an
industry specialist.
I take a big picture approach
when I analyze my client's market and how their
business operates. My focus is on quickly developing
substantial profits. It's about putting the greatest
number of profit-dollars on their bottom line, in
the shortest amount of time, for the least amount of
effort, and with the smallest amount of human
resources and capital risk. I also bring experiences
in other industries to create unique solutions,
giving my clients a competitive advantage.
So, if it's marketing my clients
need, I help them with that. If
it's positioning,
price re-structuring, employee-slotting,
vendor-negotiating, conversion-enhancement, process
improvement... whatever they need that will enhance
their competitive position
and add more to their bottom line
profits...that's what I focus on.
Briefly, here's a few
things I DON'T do:
I don't sell anything. What
you get is my experience, resources... and brain! I
have no financial interests, other than improving my
client's operation, in anything I might recommend.
Period.
I'm not a voice on the phone.
I operate locally and will insist on regular
face-to-face meeting with the owner/executives.
I don't "pump and dump". I
partner with my clients over the long term...usually
a couple of years, to ensure the practices we decide
on are implemented, generate results, and are
integrated into the corporate culture of the
business.
I don't work with anything in
the "adult entertainment" industry, businesses that
exploit people, or businesses where alcohol is the
primary source of revenue.
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